< Back
Has the LUV run out for Dallas-based Southwest Airlines?

Has the LUV run out for Dallas-based Southwest Airlines?

August 26, 2024

Dallas Morning News: Dallas’ hometown airline is one of North Texas’ largest, high-profile companies and has experienced many challenges over the last several years.

Herb Kelleher, founder of Southwest Airlines once said, “A company is stronger if it is bound by love, not fear.”

But is love enough to save Southwest?

“No change fees. No cancel fees. No bag fees,” Southwest Airlines CEO Bob Jordan said recently in an email to The Dallas Morning News. “Rapid rewards points don’t expire. Flight credits don’t expire. We have the friendliest, most flexible policies in the industry with a terrific network. But the biggest thing that makes us ‘us’ is our people and the unique and unrivaled hospitality they deliver.”

Jordan’s comments about the airline, which famously grew from an idea etched on the back of a cocktail napkin at a Texas bar in 1967, follow a series of significant changes that he recently announced to some of Southwest’s most popular perks.

Read the full story on The Dallas Morning News